BEHIND THE BRAND

WHAT IS ATARAXIA? WHAT IS REVERIE?

WHAT IS ATARAXIA? WHAT IS REVERIE?

ATARAXIA IS A GREEK WORD MEANING A STATE OF TRANQUILITY (CALM), EQUANIMITY (BALANCED), OR IMPERTURBABILITY (UNBOTHERED).

REVERIE IS A FRENCH WORD MEANING LOST IN PLEASANT THOUGHT, SOMEWHERE BETWEEN DAY DREAMS AND MADNESS.

THIS IS HOW I LIVE MY LIFE. THAT’S WHAT CREATIVITY FEELS LIKE TO ME.

ATARAXIA MAXIMA X DJ'S REVERIE X

ATARAXIA MAXIMA X DJ'S REVERIE X